20 September 2010

Breakfast in America

New York, Saturday AM, breakfast.

A truck drives past, a moving billboard transporting scenes of death and destruction; a soldier wears his war face, helicopters fly overhead, colours glowing in the nuclear hues of hyper-reality, as if the whole world is wearing fake tan. At first I barely take notice, another ad for another game, $39.99 for 24 hours away from the nagging disappointment of a cavalcade of poor life choices, but then the Real snaps into focus, the ad is for no game.

The truck is an ad for war, for death, for destruction, just one part of a multi-million dollar campaign for army recruitment. A decade ago games promised an experience as authentic as the Real. Today the army promises to make the Real true to the game.

Breakfast in America is the future Virilio warned us about.

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1 Comments:

At 10:33 am, Blogger Snag Breac said...

Wow. Scary.

 

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