18 June 2009

A boring post on ads in Blogger

Looks like Google are trying to squeeze every last penny out of their platforms, with ads now appearing within the control panels of Blogger, as shown above. Its not appearing every time I publish a post, so looks like I got randomly included in a limited test. The control panel normally looks like this:

This is a bad thing. Its obviously not targeted, as there is no content on the control panel that it could be effectively targeted on/to, so it is a pretty poor user experience for me as none of the ads can be in any way relevant. It also has to be a poor experience for the advertiser as their ads are displaying in a location that cannot produce any significant click-through or ROI.

Just one further sign of how badly Google has been affected by the crumbling economy.



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