26 May 2009

You will not be able to stay home, brother



So here is the official Green Party Political Broadcast, scheduled for broadcast this coming Saturday, around 9:40pm. Looks great.

The theme is interesting, focusing on the green economy as a solution to the current economic crises, with a quick outline of what the green economy actually is. It also carries a very pro-Europe message, bluntly stating, "Lads, we're flat broke, if it weren't for Europe and the Euro we'd all be speaking Icelandic now". All the folks who appear in it are ordinary people, not actors, and many are actually involved in the green economy already. In this way the video does a good job of suggesting that problems in the construction industry can be addressed by focusing on new opportunities in green building methods and higher energy standards, and all in all conveys a very positive tone without being elitist or condescending. Senators Dan Boyle and Deirdre De Burca only appear at the very end, again an interesting move designed to put the focus on green policies and their effects rather than the politicians and their personalities.

Aside from being a little too pro-business, the other element that doesn't work for me personally is the last few minutes with all the kids, mainly because I have a very strong antipathy towards anyone who adopts the "Oh won't someone please think of the children?" refrain. However in this context it is clearly intended to send a message to the viewer encouraging them to think about the longer term when voting, and not just the events of the last few months, a justifiable strategy for the minority party in an unpopular government.

Overall a good effort, very positive and upbeat, a well-produced broadcast that looks great in spite of Dan Boyle's tie.

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3 Comments:

At 4:00 pm, Blogger Niall Murphy said...

When you have children, the world looks quite different.

 
At 4:13 pm, Blogger Unkie Dave said...

no doubt, but are you more likely to vote Green because this ad reminds you that you have kids? I suppose what I object to is the appeal to individualism rather than to your sense of responsibility and obligations as a member of a wider society, ie vote Green for the sake of your own family unit rather than on behalf of all humanity, most of whom you havent had a chance to meet yet!

 
At 4:52 pm, Blogger Niall Murphy said...

I'm not particularly engaged by laughing children in political ads myself, but I interpret it as a reference which is not intended to manipulate one's tribal relationships but just remind those with children of their commitments. Of course, I could be talking out my hole

 

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